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Ikea trolls Balenciaga as luxury brand lunches $925 Towel Skirt

Balenciaga launched the beige-coloured Towel Skirt as a part of the brand's Spring 24 Collection.

Published on: Nov 16, 2023, 18:48:21 IST
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Luxury brand Balenciaga launched a skirt that has left people baffled and prompted varied responses, including a reaction from Ikea. The clothing item in question is a Towel Skirt listed at $925, about 77,000. The home furnishings retailer trolled the luxury fashion brand by sharing a picture of a similar outfit and labelling it as a ‘fashion essential’.

The image shows a model wearing Balenciaga's Towel Skirt. (Balenciaga)
The image shows a model wearing Balenciaga's Towel Skirt. (Balenciaga)

According to Balenciaga's official website, the Towel Skirt is launched as a part of the brand’s Spring 24 Collection. This unisex beige-coloured skirt with a regular fit is made of terry cotton. It also has an adjustable belt with a buckle inside and the Balenciaga logo is “embroidered tone-on-tone at front”.

Also Read: Zara inspired by Uorfi? Unusual denim belt baffles people

How did Ikea react?

Ikea took to their official Instagram page to share a picture. They also added a caption that reads, “Introducing the new VINARN Towel Skirt. A 2024 Spring fashion essential.” The picture shows a man wearing an outfit similar to the model for the Towel Skirt.

Take a look at Ikea’s post:

Since being shared 19 hours ago, the post has accumulated over 5,000 likes. It has also collected tons of comments. An individual wrote, “This is iconic.” Another added, “Excellent post.” A third expressed, “It is brilliant.”

How did other netizens react to Balenciaga’s Towel Skirt?

People also took to X to share their reaction to the skirt. While some questioned the purpose of the product others called it ‘ugly.’

“A Towel Skirt as a fashion statement?! Please, that's so ugly, why Balenciaga?” posted an X user. “Did you see the latest? Balenciaga just dropped a towel skirt (have you seen the price tag?). Not to brag, but I've got it in multiple colours... YOU?” joked another. “Ok. But, why?” wrote a fourth.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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