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Indian boss says ‘hum diamond watch nhi pahnte, hamara staff pahnte hai’ in viral video
The video has gone viral, with many sharing their reactions to the moment involving a diamond watch.
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A video of an interaction between Dubai-based Indian billionaire Yusuff Ali and one of his employees has surfaced online. It captures a moment when the businessman jokes about how he never wears a diamond watch, but his staff does.
“Hum zindegi may diamond watch nehi pahnte,” Ali says to a man standing next to him. He then goes on to say, “Humara staff pahenta hai” and calls over to show a watch one of his employees is wearing.
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He then speaks with the employee for a few moments and learns that he is also from Kerala. Ali says, “I am very happy he is from my state, Kerala, wearing a diamond.” The video ends with him patting the employee on his shoulder and hugging him.
The video is shared on the official Instagram account of Yusuff Ali with a caption that reads, “Diamond watch”.
How did social media react?
An individual wrote, “He is a gem of a person.” Another added, “I want to be like him.” Many reacted to the video using heart or clapping emoticons.
Who is Yusuff Ali?
Yusuff Ali is the chairman and managing director of Lulu Group. Born in 1995, he is an Indian with businesses in the UAE. Called the Middle East retail king, this billionaire presides over $7.3 billion (revenue) LuLu Retail. A billion-dollar company with 240 hypermarkets and malls in the Gulf and elsewhere.
Yusuff Ali: Early life, family
He was born in a village in Kerala and completed his early education at St. Xavier’s High School. Later, he relocated to Abu Dhabi in 1973 to join his uncle’s business. He opened the first now-iconic LuLu Hypermarket in Dubai in 2000, and over the years, it has expanded to hundreds of outlets across the globe.
He is married and has three children.
What is Yusuff Ali’s net worth?
According to Forbes, his estimated net worth is $5.5 billion. In 2024, he raised $1.7 billion after listing his business on the Abu Dhabi stock exchange. He also has a minority stake in Cochin International Airport.
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His list of assets further includes the Waldorf Astoria in Scotland and the Great Scotland Yard Hotel.
A philanthropist at heart:
Beyond his business acumen, he is also celebrated for his philanthropic endeavours. According to Forbes, during the pandemic, he donated $6.8 million. He also helped build a 1,400-bed treatment centre in Kerala.
He is known for being close to his employees. In 2025, a heartening video of him carrying the coffin of an employee who died in a heart attack went viral.
