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‘Sada nikka sher’: Sikh boy models for British brand Burberry, pics win hearts

British brand Burberry took to Instagram to share the pictures of the Sikh boy and they are now winning hearts.

Published on: Jul 28, 2022 7:24 PM IST
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British heritage brand Burberry recently shared a few pictures with their latest child model and the images are now winning hearts all over the Internet. The reason? For their Children’s Autumn-Winter’22 collection, the brand chose a four-year-old Sikh boy Sahib Singh.

The image shared by British brand Burberry shows the Sikh boy whose pictures have gone viral. (Instagram/@burberry)
The image shared by British brand Burberry shows the Sikh boy whose pictures have gone viral. (Instagram/@burberry)

The images that the iconic brand shared show the boy wearing a Patka. It is a religious headgear that young Sikh boys wear before they start wearing the traditional turban. Along with his headgear, he is seen dressed in the clothes from the fashion brand and holding a teddy bear. In another picture he is seen holding a bag.

“Prepped for their next adventure: from outerwear to our Burberry Check, find back-to-school designs from the new #BurberryChildren collection,” the brand posted along with the images.

Take a look at the post:

The post has been shared a day ago. Since being posted, the share has gathered nearly 3.3 lakh likes and the numbers are only increasing. The share has also prompted people to post various comments.

“Young King,” posted an Instagram user. “I love this,” shared another. “Sada nikka sher representing got me smiling ear to ear,” expressed a third. “Whomever was in charge of the recent campaigns, give them a raise! This is how to execute diversity inclusion. No fuss, no melodramatic we’re in your corner cringe,” praised a fourth. “Came a long way,” wrote a fifth.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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