SRK launches videogame to promote Ra.One

Bollywood actor Shah Rukh Khan launched a videogame to promote his upcoming sci-fi movie Ra.One in Mumbai on Monday. After launching the game Ra.One genesis, SRK said that the film touted for being the most expensive movie made in Bollywood, was a modern day entertainer and would attract people from all age brackets. Commenting on the game and this unique method of movie promotion, Khan stressed that this medium was the future.