Shanghai starts slow, recovers cost
Made on a small budget, director Dibakar Banerjee’s Shanghai managed to recover the film’s cost of production within the opening weekend. Trade pundit Taran Adarsh says, “Shanghai started slow, but showed decent growth at high-end multiplexes on Saturday and Sunday.”Updated: Jun 12, 2012 18:05 IST
Co-producer Kamal Gyanchandani, CEO, PVR Pictures, says, “Made for Rs 12.5 crore, it had earned Rs 16.5 crore even before it released. This money, which is in addition to the weekend figures, came from the sale of television, music and theatrical rights (only 20 per cent) in India. The figures for the balance 80 per cent sale of all India theatrical, overseas rights and video rights are yet to come in.”
The filmmakers also spent Rs 8 crore on the promotion of the film.
Trade pundit Taran Adarsh says, “Shanghai started slow, but showed decent growth at high-end multiplexes on Saturday and Sunday.”
Adds trade analyst Komal Nahta, “The film made Rs 3.10 crore on Friday, Rs 4.25 crore on Saturday and Rs 5 crore on Sunday. It collected approximately Rs 12.35 crore on the opening weekend.”
First Published: Jun 11, 2012 19:14 IST