Buying an Ather Rizta in January? New year benefits go up to ₹20,000

In celebration of the new year, Ather Energy introduces state-wise offers for the Ather Rizta, including savings up to ₹20,000.

Ather Energy has introduced new regional offers for its family-oriented electric scooter, the Ather Rizta, in celebration of the new year. Customers can save through cash discounts, credit card EMI benefits, and warranty incentives, with variations by state across most of India, South India, East India, and Maharashtra.

Ather recently introduced the Terracotta Red colour scheme for the Rizta.

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Most states (excluding Maharashtra, South, and East India)

For many regions, Ather offers benefits up to ₹20,000 on the Rizta. This includes a ₹10,000 direct cash discount and an additional instant discount of up to ₹10,000 on credit card EMIs. The EMI discount is available on select cards from Axis Bank, HDFC Bank, IDFC First Bank, Canara Bank, One Card, Federal Bank, Bank of Baroda, Scapia, Yes Bank, and RBL Bank.

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Ather also provides an assured buyback value of up to 60 per cent of the scooter’s ex-showroom price, addressing long-term resale concerns.

South and East India benefits

Customers in these regions can get benefits up to ₹18,500, choosing between a ₹4,000 cash discount or an ₹8,500 extended warranty on the battery and components. An instant EMI discount of up to ₹10,000 is also available on eligible cards from the same banks.

These regions also include an eight-year battery warranty covering up to 70 per cent of the battery’s state of health.

Maharashtra offers

Buyers in Maharashtra can receive benefits up to ₹18,500, with options for a ₹4,000 cash discount or an ₹8,500 extended battery warranty. The same ₹10,000 credit card EMI discount applies, along with an eight-year warranty covering 70 per cent of the battery’s health.

Financing options

In addition to discounts, Ather highlights its financing solutions for the Rizta. The company partners with over 10 banks and NBFCs to offer two-wheeler loans, flexible repayment periods, and zero down payment plans to make purchasing easier.