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Italian designer Alberta Ferretti resigns as creative director of the brand she founded 43 years ago

Published on: Sep 25, 2024, 14:33:17 IST
AP | Posted by , Rome
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Italian designer Alberta Ferretti (centre), models wear creations as part of the Alberta Ferretti Spring Summer 2025 collection in Milan. (AP )
Italian designer Alberta Ferretti (centre), models wear creations as part of the Alberta Ferretti Spring Summer 2025 collection in Milan. (AP )

Alberta Ferretti, 74, said in a statement that the brand will continue to bear her name, and she will announce her successor soon.

Italian designer Alberta Ferretti announced on Tuesday she is stepping down as creative director of the eponymous brand she founded more than 40 years ago. “On September 17th, you attended my last fashion show,” Ferretti wrote in a letter sent out by email.

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Alberta Ferretti says goodbye

“Yes, it’s time for me to make room for a new chapter for my brand, a new narrative. It was a difficult, complicated, but a very thoughtful choice,” she added.

Ferretti, 74, said the brand will continue to bear her name and she will announce her successor soon.

Fashion group Aeffe -- which owns the Alberta Ferretti brand along with Philosophy di Lorenzo Serafini, Moschino and Pollini -- said that Ferretti will retain her role as vice president of the group.

At her last show during Milan’s fashion week, Ferretti presented her summery creations in the courtyard of a former cloister, now a science museum, with an elegant dome rising in the background, emphasizing the artisanal heritage in her collection.

“They are real summer clothes, because the world in the summer is very warm. I know a show is supposed to be a show but reality is important,’’ she said backstage, without hinting at her decision of stepping down soon.

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Ferretti, who grew up in her family’s dressmaking shop before opening her own boutique as a teenager, has remained true to her signature gentle feminine silhouettes since the launch of the brand in 1981.

“The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees,” she wrote in her letter.

  • Krishna Pallavi Priya
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    Krishna Pallavi Priya

    Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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