SRK claims technology in Ra.One a first
Back from an extensive European schedule for Ra.One, Shah Rukh Khan says his film’s technical advancement will be a first for Indian cinema. Read on for more.Updated: Aug 24, 2010 13:46 IST
Back from an extensive European schedule, the actor enthuses that he’s bringing new technology to Indian cinema. "I can vouch for the fact that it’s never been used in Indian cinema before," Khan asserts, adding, "Whether it’s the action or the visual effects, cinematography or the background work, musically and visually, it’s the first time you’ll see something like this in our cinema."
In the same vein, the actor-producer hopes it opens doors for Indian filmmakers to start using technology as an aspect of filmmaking. "I think there’s a danger we will lose Indian audiences for Indian films very soon. The western inflow, westernisation of culture is already happening. There are genres of films, which if we don’t venture into, our young audience will start looking for them in foreign films. Gradually, as in Italy, China, Japan and Korea, people here won’t watch local films, unless we spruce up our technology. That’s my main objective as a producer," he elaborates.
Since children are superhero fans, one wonders if Khan’s son Aryan didn’t wish to be a part of the film. Besides, he’s also faced the camera for Kabhi Khushi Kabhi Gham. "This way, I’ll have the whole family in my movies," he jokes, but is quick to add that Aryan is too young to work in films. "It’s his choice. But I think he should be a sportsman. We need more sportsmen in our country than actors," he asserts.
Khan is currently endorsing D’Décor, a furnishing brand, with wife Gauri. "Honestly, I’m not a lifestyle kinda guy. So when some lifestyle product or magazine is brought to me, I find it odd as I don’t really understand it," he confesses, adding that having done Lux, there’s very little left to distinguish between a men’s brand and a women’s brand. "But Ajay (Ajay Arora) is a friend. And it’s a big turn on for me that an Indian company has made a place for itself internationally," he says.
Tell him that the brand custodians were keener to sign him with Gauri, as against him solo and Khan jests that it made him feel “like Abhimaan. If my wife is not there, then they won’t give me the job,” he smiles.
He adds that since furnishing is a creative department, it’s important that a woman handles it. “They were clear that furnishing is the hero of the ad and Gauri, the heroine. I’m the supporting actor,” he laughs. “That’s what I’m mostly used for, to bring in the crowd and get the eyeballs, while they sell the story. It’s more relevant to have Gauri in the campaign. An actual couple makes a stronger impact,” he signs off.
First Published: Aug 23, 2010 20:16 IST