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Rohit Bal in Facebook post: Why can’t celebs pay for what they wear like everyone else?

Updated on: Jul 13, 2018, 16:59:48 IST
Hindustan Times, New Delhi | By
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Designer Rohit Bal, whose outfits have been worn by Sonam Kapoor, among other stars, questions the acceptance of Bollywood celebrities’ diva antics in open letter. (Instagram)
Designer Rohit Bal, whose outfits have been worn by Sonam Kapoor, among other stars, questions the acceptance of Bollywood celebrities’ diva antics in open letter. (Instagram)

In a long Facebook post on Friday, ace designer Rohit Bal slammed celebrities for not paying for their outfits. Bal, who has designed for Sonam Kapoor, Aishwarya Rai Bachchan and Ranbir Kapoor, among other celebs, also highlighted the fashion industry’s nepotism problem, including featuring celebrity kids on magazine covers just to grab eyeballs. Read his full open letter here.

Designer Rohit Bal took a moment to share something that is happening to Indian fashion, something not okay. On July 9, Bal posted an impassioned rant on Facebook, expressing his deepest feelings to thousands of followers, writing that as a designer for over three decades, he had “witnessed the continued bastardization of Indian fashion.”

Stating that the “Bollywood bug” had “rendered Indian fashion almost insignificant,” Bal, who has dressed everyone from Aishwarya Rai Bachchan to Ranbir Kapoor, wrote in the personal essay: “We have come a long way but are certainly not headed the right way. There are innumerable malaise that ail this industry.”

Bal continued to write in the now deleted post, “Bollywood and the disparate costumes it generates (yes costumes... because anything designed specifically for film is technically a costume and comes under the aegis of costume design) does not represent contemporary Indian fashion. These are merely costumes specifically designed to style a script and clothe a character within that script. Unfortunately, mass adulation that blindly follows this as relevant Indian fashion, needs to be addressed and the majority who see this as relevant, need to be educated.”

In his long Facebook post, the designer also questions the acceptance of diva antics and the fashion industry’s devotion to Bollywood stylists and their celebrated clients.

“We have the incestuous story of Bollywood stylists and their celebrated clients adding to the dilemma. Designers (with turnovers less than half the daily fee of these celebrities) are expected to provide their creations for red carpet appearances in exchange for publicity. My question is... why can’t these celebrities pay for what they wear like everyone else and why are designers succumbing to this for momentary mileage?”

@aditiraohydari looks divine in our mumul rose appliqué anarkali.

A post shared by Rohit Bal Official (@rohitbalofficial) on

Bal also admonished mainstream Indian fashion media for competing for eye candy and suggested that they might have a nepotism problem. He said often esteemed fashion magazines feature star kids with little or no credibility, on their covers, simply because of their film lineage.

“This trend is regressive and invariably defeats the purpose of fashion. Fashion publications should present fashion trends, styles and accessories. They should resolve to create content that aspires and inspires the readers (including film personalities) to go out and shop. Advertisers pay them for that. Unfortunately, Bollywood has become the biggest player in an arena of misplaced advertising values.”

Here, Rohit Bal’s post in full:

A post shared by TheStyle.World (@thestyle.world) on

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  • Sanya Panwar
    ABOUT THE AUTHOR
    Sanya Panwar

    With a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More