Kambakkht Ishq set to create magic at BO?

Thanks to the advance booking and massive buzz about Kambakkht Ishq, the movie has drawn huge crowds at the theatres. But is it too early to declare it a hit? Read on...

Thanks to the advance booking and massive buzz about Kambakkht Ishq, the movie has drawn huge crowds at the theatres.

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Says Taran Adarsh, a trade analyst, “Kambakkht Ishq got huge openings for yesterday’s paid preview. It was 100% across all places In Mumbai alone 62 screens paid previews garnered 100%. Early morning shows i.e. 9:30/10 am are 90 – 95% full."

"Places like Rohtak in Punjab collected Rs 55,000 Net out of Rs 60,000 Houseful capacity. Place like Amritsar will be collecting Rs 1 lakh which is overcapacity by 200-250 audience. Lucknow was around 90-95% morning shows. Audience’s report is very positive," adds Adarsh.

But we never know when the tables might turn.