Akon scouts for talent in India

American R&B artiste joins composer Aadesh Srivastava who is organising for the auditions to be conducted through a website.
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Updated on Jan 22, 2011 04:08 PM IST
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Hindustan Times | By, Mumbai

American R&B singer Akon will join Aadesh Srivastava in picking up the best singing talent in India. Organising online auditions through the website www.hitlab.com, the singers will be selected through a random process where the voice of the singer will be analysed. The website was launched yesterday in India by Pierre Gauthier, who is Akon’s partner in the project.

All one has to do is log on and upload their song on the site. The rest will be taken care of by the portal’s trained professionals. Says Gauthier, “It’s a website where we can analyse what can be a hit song. We don’t measure the lyrics. We measure the instruments and the voice in it. We can detect the musical projection and a good voice. From this Aadesh can work with the artist and create a collaboration with Akon.”

What it means in simple terms is that every song that gets uploaded on the site will be broken into 84 variables of music. “We will be able to check the pitch and the tempo of the track because it’s in digital format, which wasn’t possible earlier. And if it compares to hits in the past, it gets a very good score. We can do this with different styles of music. It’s artificial intelligence of music,” says Gauthier.

The songs that score the highest will be given a chance to sing at a Canadian radio station, which will start airing content worldwide within a month. Recently a girl from Estonia (a small European country) who had scored 97 on the site, got the chance of her lifetime when she was called on stage by Akon to perform with him. Aadesh has also recorded a song titled Let’s go to Bollywood along with two hitlab artistes Pamela and Xavier. It will be released worldwide in Hindi, English and Punjabi.


    Mumbai-based Collin Rodrigues reports on Page 3 parties and cultural events, for the daily Entertainment & Lifestyle supplement, HT Cafe

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