Latest from marketing

Magicbricks launches AI-based market scanner to help builders, brokers in sales

Magicbricks said it has launched AI-powered marketing solution tool 'Project Market Scanner (PMS)' for developers and real estate agents. The tool matches buyers with the right properties in real-time.

The PMS tool will help developers access relevant and high intent homebuyers by using sophisticated algorithms and data analytics.(File)
Published on Mar 13, 2023 01:18 PM IST

This man's unique marketing skills have impressed netizens. Here's why

A video of a plastic container seller has gone viral because of his unique marketing strategy. Watch the full video inside.

Snapshot of the man unique marketing skills.(Twitter/@ipskabra)
Published on Feb 22, 2023 04:08 PM IST
ByVrinda Jain

The need to embrace self-regulation in marketing communications

‘If I am a responsible member of the fraternity, I regulate what I do myself. I shouldn’t need a constable to constantly peer over my shoulder and rap me on my knuckles if I flouted the Code.’

The SPI provision is designed to be used in what the law would describe as ‘rarest of the rare’ cases. It is not, and should never become, the primary tool in the self-regulatory arsenal
Published on Jun 06, 2022 01:00 AM IST
ByParitosh Joshi, New Delhi
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