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brunch

PAGE 2

Soft sell: How slow and silent became the new marketing mantra

brunch
Updated on Aug 21, 2026 14:33 IST
The “flood”, “blitz”, “below-the-line activation” and “360-degree coverage”-style marketing is out. (ILLUSTRATION CREATED USING CHATGPT)

Seggs, grape, unalive: Why creators can’t say what they mean

Dr Tanaya Narendra uses coded terms and emojis to sidestep content takedown laws. (.INSTAGRAM/@DRCUTERUS)
brunch
Updated on Aug 21, 2026 14:33 IST

Troll reversal: Brands are rage-baiting us, and it’s working

Kim Kardashian’s brand Skims got global attention for selling undies with fake pubic hair. (INSTAGRAM/@KIMKARDASHIAN)
brunch
Updated on Aug 21, 2026 14:32 IST

The Brunch round-up for August 22: The week and how it made us feel

Why are we still asking Kristen Stewart if she’s team Jacob or team Edward? She has clearly moved on. (SHUTTERSTOCK)
brunch
Updated on Aug 21, 2026 14:32 IST

First look, first taste: Gaggan Anand’s hot new Delhi restaurant, Raga

Raga, chef Gaggan Anand’s new restaurant in Delhi, serves a reinvented version of his iconic golgappa pani in a sweet sphere.
brunch
Updated on Aug 21, 2026 14:35 IST

Get to know... Sarthak Chavan

Racer Sarthak Chavan hopes to race in the MotoGP.
brunch
Updated on Aug 14, 2026 11:39 IST

Listicle: 10 retro bands that are trending again in 2026

Goo Goo Dolls’s recent singles, Misery and Not Goodbye, are decent listening, no matter your age. (SHUTTERSTOCK)
brunch
Updated on Aug 14, 2026 11:45 IST

Weekend Drive by Hormazd Sorabjee: Four rings, one splash

The Audi Q9 is 5.3 metres long, and the huge grille has illuminated vertical slats.
brunch
Updated on Aug 14, 2026 11:39 IST

Spectator by Seema Goswami: How to actually use your phone less

Learning a new instrument, such as the ukulele, can keep both your brain and hands busy. (ADOBE STOCK)
brunch
Updated on Aug 14, 2026 11:37 IST

Rude Food by Vir Sanghvi: Sins of the flesh

In India, mutton-lamb, beef-buff distinctions are hazy both on the menu and on the palate. (ADOBE STOCK)
brunch
Updated on Aug 14, 2026 11:38 IST

Keys, trees, money freeze: New hacks to survive the #GrindsetMindset

We combed the internet for the best new productivity hacks. (ILLUSTRATIONS CREATED BY LEELA USING CHATGPT)
brunch
Updated on Aug 14, 2026 11:41 IST

Not a flex: Here’s what the internet keeps getting wrong about protein

Every Reel and post has some magic mantra. But protein requirement is not a fixed number. (SHUTTERSTOCK)
brunch
Updated on Aug 14, 2026 11:35 IST

Chore police: Why we love watching people run errands

Young people are romanticising the most ordinary parts of their day, such as their decluttering routine. (INSTAGRAM/@THEDREAMYDORMER)
brunch
Updated on Aug 14, 2026 11:34 IST

The Brunch round-up for August 15: The week and how it made us feel

Ayo Edebiri is playing Snoopy in the off-Broadway production of You’re a Good Man, Charlie Brown. (SHUTTERSTOCK)
brunch
Published on Aug 13, 2026 21:38 IST

Get to know... Ujjwal Chaurasia

The last app Ujjwal Chaurasia checks before bed is his own YouTube channel, to see the comments.
brunch
Updated on Aug 7, 2026 13:04 IST

Listicle: 10 cult obsessions that fizzled out in the last decade

Everyone wanted a Stanley tumbler with straw charms in 2024. But now we’re over it.
brunch
Updated on Aug 7, 2026 13:03 IST

Drawing Room: Vandana Kothari on K G Subramanyan’s striking murals

K G Subramanyan’s black-and-white murals cover the design department building at Kala Bhavana art school.
brunch
Updated on Aug 7, 2026 13:00 IST

Spectator by Seema Goswami: Let it wash over you

Yes, the rain brings humidity and waterlogging, but it also makes the city greener and more alive. (SHUTTERSTOCK)
brunch
Updated on Aug 7, 2026 12:59 IST

Rude Food by Vir Sanghvi: Just follow the crunch

Indians consume a staggering 5 million tonnes of chicken a year, and we love it fried. (SHUTTERSTOCK)
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Updated on Aug 7, 2026 12:58 IST

Scroll up: Academics are giving pop culture the PhD treatment on Insta

Instagram’s academics are dragging Hegel, semiotics and dialectics into the same universe as the Kardashians. (SHUTTERSTOCK)
brunch
Updated on Aug 7, 2026 12:57 IST

A to Ziya: How parents are picking children’s names in 2026

Today, parents are gravitating towards names such as Neil, Imaad, Ahana, as seen in the 2023 film Kho Gaye Hum Kahan.
brunch
Updated on Aug 7, 2026 12:53 IST

The Brunch round-up for August 8: The week and how it made us feel

Alexander Skarsgård is playing Olivia Colman’s sexy wicker husband in Wicker.
brunch
Updated on Aug 7, 2026 12:51 IST

Mommy issues: It’s exhausting to be the ‘mom friend’

Being the Monica Geller of the group means making sure everyone’s having a good time.
brunch
Updated on Aug 7, 2026 12:52 IST

Get to know... Karan Kanchan

Composer Karan Kanchan was surprised by how easily he connected with Skrillex.
brunch
Updated on Jul 31, 2026 11:57 IST

Listicle: 10 new signs that you’ve suddenly become an adult

Do you suddenly enjoy cleaning? That’s so grown-up core. (SHUTTERSTOCK)
brunch
Updated on Jul 31, 2026 11:56 IST

Weekend Drive by Hormazd Sorabjee: A roaring rebirth

Under the camouflage, the Jaguar 01 is a big car. It’s over five metres long and it’s purely electric.
brunch
Updated on Jul 31, 2026 11:54 IST

Rude Food by Vir Sanghvi: Hit the right spots

Grammie in Delhi has a menu ranging from South American-influenced dishes to distinctive Japanese flavours.
brunch
Updated on Jul 31, 2026 11:52 IST

Spectator by Seema Goswami: Rage bait on a plate

We don’t need edible flowers on every dish. It doesn’t make pizza, idli or sushi taste better. (ADOBE STOCK)
brunch
Updated on Jul 31, 2026 11:53 IST

He said Yes!: How women are reclaiming the marriage proposal

If Irish folklore is to be believed, women have been proposing to their partners since the fifth century. (ILLUSTRATIONS CREATED USING CHATGPT)
brunch
Updated on Jul 31, 2026 11:51 IST

Who’s the boss now?: How Gen Z managers are changing the workplace

Harper Stern is a cut-throat Gen Z boss in Industry (2020-).
brunch
Updated on Jul 31, 2026 11:48 IST
Home / Lifestyle / Brunch
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