Shubham Pandey

Shubham Pandey works as Chief Content Producer at the Hindustan Times online desk, where he writes news articles, explainers, and features with a focus on audience engagement, traffic growth, and real-time storytelling. With over a decade of experience across journalism, digital newsrooms, and strategic communications, he brings a strong understanding of online journalism, particularly in leveraging SEO, search trends, and live blogs to drive sustained reader engagement.

Previously, he led the sports team at Zee News English, strengthening editorial operations while delivering measurable growth in readership. His reporting experience includes assignments with Firstpost, where he covered sports with a strong narrative focus.

Shubham has worked across both startups and large media organisations, including building a sports website from the ground up in a startup environment—demonstrating versatility and leadership. His stint as Senior Account Manager at Edelman India further expanded his expertise in strategic communications, brand storytelling, and reputation management. Across roles, he specialises in content planning, writing, and crafting credible narratives for diverse audiences.

He has collaborated with former international cricketers Cheteshwar Pujara, Nick Knight, and Danny Morrison to create compelling, high-impact sports content, blending editorial depth with mass appeal. When he is not writing news or watching sports, he enjoys exploring films from around the world.